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JIE FANG AUTOMOBILE
Commercial Poster/Ad Design
Client: FAW Group Corporation (China)
Project type: poster/advertising designs
Medium: Digital imaging and Typography (Photoshop, Illustrator)
Process: Imagery and typography created using digital software.
Project: Client is looking forward to a poster collection to express the consistency and quality for the truck from Jie Fang company. I had various discussions with the client about representative image, texture, and medium. Finally, we agreed to use the idea of a truck sculptured from a rock to represents its solid quality and reliable functions.
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