YIJI HE  

Client: FAW Group Corporation  (China)

Project type: poster/advertising designs

 

Medium: Digital imaging and Typography (Photoshop, Illustrator)

 

Process: Imagery and typography created using digital software.

 

Project: Client is looking forward to a poster collection to express the consistency and quality for the truck from Jie Fang company. I had various discussions with the client about representative image, texture, and medium. Finally, we agreed to use the idea of a truck sculptured from a rock to represents its solid quality and reliable functions.