YIJI HE  

Client: JIE FANG AUTOMOBILE (China)

Project type: billboard design /outdoor advertising

 

Medium: Digital imaging and Typography (Photoshop, Illustrator)

 

Process: Imagery and typography created using digital software.

 

Project: Client was seeking a poster collection for mass transit billboards (bus stops, train and subway stations, highway advertising) to express the  innovative style and consistent quality of their truck line from Jie Fang company.

 

I had various discussions with the client about the representative image, texture, and medium.  These represent some of the original concepts presented.

 

In the end, we went in a different direction, but the client was pleased with our exploration. (See Jie Fang Automobile 2 for the final designs.)